Thursday, April 22, 2010


So critically acclaimed cult director (and Jackass creator) Spike Jonze is reliving his childhood. First came his 2009 remake of the Maurice Sendak classic Where the Wild Things Are. Now he's having a go at Shel Silverstein's The Giving Tree - this time totally re-imagined (or Jonze-ified) as I'm Here: A Love Story In An Absolut World.

Jonze's imagination, oddball sincerity, moody tone and epic music selection runs wild, and the story of the giving tree and the taking little boy has been reinvented as a boxhead love story between two robots (and one of them's a giver). I'm not sure how Absolut Vodka's involved. Corporate sponsor maybe?

Watch the full 30 minute short here.

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